About Us

Our Story

Strandzuid is part of Unlimited label, management of several restaurants and event facilities in Amsterdam, each with a unique identity. The key indicators are hospitality, quality, flexibility and professionalism: all labels aim to make your stay as pleasant as possible!


When the beach season in Amsterdam comes to an end in September, Strandzuid is transformed into the stylish white winter world of Zuidpool(‘South Pole’). From mid-October to mid-March, Zuidpool is the exclusive winter location for various events.

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In the heart of Amsterdam’s most famous park you will find Kitchen & Bar Vondelpark3, the restaurant in the former Vondelpark pavilion. At Vondelpark3 you can enjoy breakfast, lunch, drinks and dinner every day in the atmospheric restaurant or on the terrace.

Whether you come for a nice cup of coffee and a good conversation, a salad after a jog in the  Vondelpark or for a dinner with a colleague: Vondelpark3 is open and you are welcome.

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No Rules

No Rules is a brand new concept in De Pijp, conceived by the gentlemen of Unlimited Label. At No Rules we give you different cultures, flavors and products combined as a highlight in one universal hero dish: pizza. We don’t pretend to have the best pizza, but we are sure that our pizzas bring a next level feeling to what you already know about taste, quality and experience. Do we only serve pizza? Absolutely not. We have a range of beautiful dishes that will make you seriously doubt ordering a pizza.

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